The ÖBB, Austria's (formerly) federal railroad agency, offers companies (and people I assume) the possibility to endorse a train.  So I could go ahead, endorse a train, and have the seductive female voice in stations announce "ICE 123 Dirk Rombauts with destination Antwerp is arriving at platform 42".

Apparently, Microsoft chose to market Windows Vista in Austria through that channel too.  Just too bad the the ÖBB are advising people not to use Windows Vista after all ("Bitte nicht einsteigen" is German for "Do not board this train"):